TDG "Over the Top" Broadband Video Delivery Workshop

9:30 to 10:30 AM  Opening the Floodgates: Over-the-Top Goes Mainstream

While broadband connections have traditionally terminated at the PC, new solutions enable consumers to enjoy Web-based video content on their primary home media platforms, in particular the living room TV. As this happens, the monopoly held by traditional video gatekeepers such as cable and satellite operators will loosen and consumers will be exposed to the vast array of content and features the Web uniquely enables.

This session will discuss the foundations of the "Over the Top" video delivery model, as well as examine the evolving ecosystem of the connected home. Questions addressed will include:

• What is "Broadband Video" and why does the definition matter?

• How has the "Connected Home" changed to better support the delivery of broadband video to devices other than the home PC?

• What does "Over the Top" really mean - to new entrants, incumbent PayTV operators, consumers, and technology vendors - and what key challenges with this players face?

10:30 to 11:30 AM Riding the Wave: Defining the Consumer Experience

Consumers may view Over-the-Top broadband video as a replacement for traditional TV services or as a supplementary service. Whichever view wins out, there is no doubt the entry of Internet technology into the living room will forever change the way consumers experience video. The question isn't "if" it will change this experience but "how" and "to what extent."

TDG's latest consumer research will be presented to help define and understand video consumption behavior related to both traditional and new media. Topics will include:

• Consumer expectations related to broadband video;

• The importance of video portability and mobility;

• Balancing the need for personalization and interactivity with the imperative to avoid complexity;

• The limited malleability of media consumption models; and

• The importance of owning physical media versus "renting."

11:30 to Noon  Open Discussion

Noon to 1:00 PM  Interactive Lunch

1:00 to 2:00 PM  Empowering Over-the-Top: Hardware and Software Solutions

Over-the-Top broadband video delivery requires the presence of fairly sophisticated hardware and software, not only at the consumer premise but on open Internet and the back-end, as well. Selecting the right mix of hardware and software will depend on the desired consumer experience, fiscal restraints, and business model (among other considerations).

This session will identify and discuss the issues most important in weighing these considerations including:

• Consumer Premised Equipment (CPE) such as home routers, networked consumer electronics, set-top boxes, media-center PCs, game consoles, and home servers;

• Application software including EPGs, personal video recording, time- and place-shifting, as well as a discussion of how content players and technology players are looking to capitalize on this shift in content delivery.

2:00 to 3:00 PM Synthesizing Success: Creating a Winning Business Model

There are a variety of video distribution models enabled by New Media technologies, many of which are viewed as antithetical or threatening to the "old guard," others less so. Whether one views these models as threats or opportunities, there is little doubt of the impact they will have on video distribution.
This session examines the nature of these emerging business models, including:

• The fundamental tenets of Over-the-Top video distribution models;

• The four models of content distribution and their revenue paradigms; and

• Case studies of specific video distribution models such as TiVo/Amazon, AppleTV, Joost, Vudu, AT&T's HomeZone, and many others.

3:00 to 3:15 PM  Coffee & Conversation

3:15 to 4:00 PM  Taming the Tsunami: Rendering Over-the-Top

No one knows more about Over-the-Top than TDG, and in this final wrap-up session, TDG's Michael Greeson and Colin Dixon will share their unique opinions and recommendations in this interactive "brainstorming" session. A great way to end a valuable day!

4:00 PM  Sessions end. Analysts are available for additional questions

Workshop Directors